J. C. Penney will acquire 20% of Beeba’s stock.
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The San Diego-based clothing supplier said the $19.2-million deal with Penney is a prelude to a joining of forces to set up an operation under an agreement that calls for Beeba to supply 50% to 60% of the private label clothing for an as-yet-unnamed ladies wear specialty store chain to open inside 100 existing Penney stores beginning in early 1988.
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