Alfonso Tafoya, Ex-President of Nosotros, Dies

Alfonso Tafoya, former president of Nosotros, the organization which was established to improve the position of Latinos in the entertainment industry, and a well-known radio announcer in the Southwest, is dead at age 60 of a heart attack, a Nosotros spokesman announced last week.

Marc Allen Trujillo, current president of the group founded by such film stars as Ricardo Montalban and Anthony Quinn in 1970, said Tafoya had died in a Pasadena Hospital on Sept. 22.

Tafoya began in Albuquerque, N.M., as a radio announcer at the same station where his father worked. Called “La Voz Dorada” (the Golden Voice), the younger Tafoya moved to Los Angeles to pursue a stage and film career.

Over the years he appeared in “Teahouse of the August Moon,” “The Andersonville Trial,” “They Only Kill Their Masters” and “Mark of Zorro.” On TV he had featured roles in “Columbo,” “Banacek,” “Baretta,” “Ironside” and many more.

Tafoya, who is survived by his wife, Alicia, a son and a daughter, was a founding member of Nosotros, its vice president in 1973 and president from 1974 to 1975.