Toy Maker to Alter Web Site to Meet Standards

Ty Inc., the maker of Beanie Babies stuffed animals, has agreed to modify its Web site to comply with industry advertising practices, the children’s television review unit of the Better Business Bureau said. Ty agreed to state its privacy policies and obtain parental permission before taking the names and e-mail addresses of children who register at the site. Ty has also agreed to state on its site that its “product information” is really advertising. Children logging on to the Ty site can send messages to Beanie Babies characters. The content of the site has been attacked by competing makers of plush toys because Ty has urged children to report sightings of knockoff toys.