20th Century to Cut California Auto Rates

20th Century Insurance Co. said it will reduce its rates for automobile coverage in California by an average of 6.8%, effective Feb. 15. The rate reduction, approved by the Department of Insurance, is a result of fewer claims and associated costs, the company said. Since 1996, 20th Century, a subsidiary of Woodland Hills-based 20th Century Industries, has cut its rates in California by 25%, said President and Chief Executive William Mellick. The company, which insures more than 1 million drivers in California and Arizona, has been approved to begin offering its good-drivers-only insurance programs in Nevada, Oregon and Washington. The company sells insurance directly to consumers without agents. 20th Century shares rose 13 cents to close at $22.75 on the NYSE.