Home Depot, Disney in Ad Deal for Paint
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Bloomberg News
Home Depot Inc. agreed to air ads on Walt Disney Co. networks such as ABC, ESPN and Lifetime and to develop a line of Disney paint for children’s rooms. Terms were not disclosed.
Atlanta-based Home Depot, which has more than 1,390 stores, said the paint will be available in January as part of a line of decorating products.
Disney also agreed to buy maintenance products for its theme parks, retail stores and offices from Home Depot.
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