AVID CUSTOMER: Uji Ota, left, president of the One O Five car club in Nagano, Japan its named after L.A.s 105 Freeway goes over an order with Jordan. He bought more than $1,000 in clothing with the Wattslife logo. (Michael Robinson Chavez / LAT)
REAL DEAL: A pedestrian walks past Larry Jordans Wattslife Souvenirs. Jordan acknowledges that much of the stores attraction stems from the areas reputation. (Michael Robinson Chavez / LAT)
LONG REACH: Kanako Yumoto of Nagano, Japan, shops for T-shirts at Wattslife Souvenirs. Jordans shop is popular among tourists from Japan and elsewhere. (Michael Robinson Chavez / LAT)
ENTREPRENEUR: Larry Big Al Jordan sells T-shirts and other Watts-related merchandise at his souvenir store. People here want to feel proud about where they live, he says, and that is what we try to do. (Michael Robinson Chavez / LAT)
